From Science to SensesCore · The strategic foundation
Brand Audit
The core diagnostic. Scores the brand across the ten BrainDing strategic pillars and the P1-P4 asset performance tiers using the E/C/S model, producing a strategic health score out of 55.
What it measures
- Ten strategic pillars, each rated 1-5 with evidence and supporting documents
- P1-P4 asset performance tiers scored on Existence, Consistency and Strategic alignment
- Strategic red flags and prioritised fixes
What you receive
- Strategic health score out of 55 with a Strong / Moderate / Weak / Critical band
- P1-P4 asset heat map
- Full 15-20 page PDF brand audit report
The 10 strategic pillars
Every Brand Audit (Core) scores each pillar from 1-5 with written evidence and supporting documents.
Brand Purpose
Why does this brand exist beyond making money?
Brand Positioning
What unique space do they own in the market?
Brand Architecture
What is the structure of the brand (masterbrand, sub-brands, endorsements)?
Brand Drivers (Vision, Mission, Values)
What is the internal compass? Where are you going, what do you do, and how do you behave?
Target Audience
Who does the brand serve? Who is the ideal customer?
Competitive Differentiation
What makes the brand truly unique and defensible?
Brand Identity System
What is the visual and sensory expression of the brand? (Logo, colour palette, typography, sensory elements)
Brand Story, Voice & Personality
What is the consistent narrative, tone, and character of the brand?
Brand Experience (CXJM)
What is the customer journey? How does the brand feel at every touchpoint?
Brand Culture
What is the internal alignment, employee belief, and cultural relevance?