From Science to SensesBrand Audit Tool
Know exactly where your brand is leaking value
BrainDing BAT turns subjective brand opinions into scored, colour-coded diagnostics across five auditable areas — so you can see what's good, what's a warning, and what's critical.
Sample brand health
74
Good
The 5 auditable areas
Start with the core Brand Audit, then layer on the add-ons your brand needs.
Brand Audit
The core diagnostic. Scores the brand across the ten BrainDing strategic pillars and the P1-P4 asset performance tiers using the E/C/S model, producing a strategic health score out of 55.
View auditBHIBrand Health Audit (BHI)
A market-facing measure of how the brand is actually perceived. The Brand Health Index tracks awareness, consideration, preference, trust and advocacy over time so movement can be proven, not claimed.
View auditAdd-OnMDS Audit
An audit of the brand's Multi-sensory Design System — how consistently the brand expresses itself beyond the logo, across sight, sound, motion, touch, scent and taste where relevant.
View auditAdd-OnDigital Ecosystem Audit
An audit of every digital surface the brand occupies — website, app, social, search, email and paid channels — measuring whether the brand shows up consistently and converts.
View auditAdd-OnCustomer Experience Audit
An audit of the lived customer journey against the promised brand experience — mapping every touchpoint from first awareness to advocacy and scoring the friction between them.
View audit