From Science to SensesBHI · Brand Health Index
Brand Health Audit (BHI)
A market-facing measure of how the brand is actually perceived. The Brand Health Index tracks awareness, consideration, preference, trust and advocacy over time so movement can be proven, not claimed.
What it measures
- Awareness, consideration and preference
- Trust, sentiment and advocacy signals
- Share of voice against named competitors
What you receive
- A single Brand Health Index score with sub-scores
- Trend view across audit cycles
- Perception gap analysis versus the strategic intent