From Science to SensesAdd-On · The journey, end to end
Customer Experience Audit
An audit of the lived customer journey against the promised brand experience — mapping every touchpoint from first awareness to advocacy and scoring the friction between them.
What it measures
- Journey stages, touchpoints and hand-offs
- Friction, drop-off and effort at each stage
- Service behaviours versus brand values
What you receive
- Customer experience journey map (CXJM)
- Friction scoring per touchpoint
- Experience fixes ranked by impact